Postalytics is a direct mail automation software company based in Rockland, MA. They offer a range of features and tools that allow marketers to scale and measure their direct mail campaigns, with integrations to over 3,000 other tools. Their platform includes a direct mail editor, API, tracking analytics, triggered campaigns, and workflows, as well as the ability to create mailing lists for various industries. Postalytics aims to help businesses generate leads, raise donations, increase ROI, reactivate leads, and save money on local marketing.
With Postalytics, marketers can deliver personalized messages directly to their target audience, standing out from the clutter of email inboxes. The company provides advanced tracking and measurement capabilities, allowing users to know the delivery status of each piece of mail and understand how their audience responds and converts online. Postalytics also offers smart mailing lists, easy integration with CRM and marketing platforms, and the ability to construct multi-channel, multi-touch campaigns. Their customers appreciate the analytics and customization options that Postalytics provides, making it easier to run successful drip campaigns and increase their effectiveness.
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