OTW Advertising is a marketing and communications firm. The firm's consultants work closely with clients to develop a brand identity and focused vision for their company, or what OTW calls "brand DNA." From that foundation, this company implements various strategies to broadcast and promote a clieint's brand and product.
In addition to traditional direct marketing approaches, this company utilizes a number of multimedia outlets like radio, television and the Internet. Its website design team works to create attractive and dynamic online representations. The websites are designed to promote search engine optimization, lead generation and user-friendly site navigability. Additional services include social media integration, pay-per-click campaigning and website maintenance.