Founded in Rockport in 2002, New England Magic has been located in Salem since 2005. This charming shop of all things Wiccan features two rooms filled with handmade magical items, the most popular of which is the Witch's Brew Candle. Owner Joanna Thomas says Salem is a magical city and she encourages people to visit her store and see it for themselves. Her mantra: "Love and magic: Blessed be."