Lorraine Roy Women's Apparel, 85 Andover St, Danvers, MA 01923, US

HistoryChulamama - roughly translated 'cool momma'- is a full service maternity and baby store, and Greater Boston's premier source for designer denim, hard-to-find stroller brands, and the most au courant baby gear. A modern baby registry walks parents-to-be through the process of selecting everything from state-of-the-art strollers to organic bedding to ergonomic baby carriers to fun BPH-free glass bottles. Co-owners Noelle Moreno (a former model) and Heather Roman (a RISD-trained designer) have expertly curated a collection of high-quality, aesthetically appealing products for baby, mom and home. Being parents themselves (each is the mother of two toddlers), Roman and Moreno thoroughly research and test all the products they sell.

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