LOFT is an offshoot apparel label from the popular Ann Taylor brand, specializing in clothing and accessories for mature and working women. Distinct from Ann Taylor, LOFT offers more relaxed apparel for home and for work, maximizing comfort and style. Located inside the Prudential Center, LOFT is a decent-sized store compared to the surrounding boutiques. Customers will find warm cowl-neck sweaters, leg-lengthening scuba trousers, soft drape-neck tank tops and much more. The color palette is largely muted or neutral, which lends a certain versatility to the clothing and accessories.