The Life is good Kids Foundation has been a fully accredited 501 (c) 3 public charity since 2006. 2006. Its mission on behalf of children in need is a vital part of The Life is good Company's global mission to spread the power of optimism. The establishment of the Kids Foundation is rooted in the history of charitable fundraising conducted by The Life is good Company. The watershed moment in the company's fundraising occurred following the tragedy of September 11, 2001. The public's overwhelming response to a specially-designed American flag t-shirt enabled the company to make a $207, 000 donation to the United Way on behalf of families whose loved ones were victims of the terrorist attacks. That experience enabled Life is good to see more clearly the opportunity to have a sustained, positive impact through charitable giving. Good, old-fashioned outdoor festivals seemed just the right vehicle for rallying good people around a great cause. Life is good held its first fundraising festival in Portland, Maine in October, 2003. Thousands enjoyed the day, and over $52, 000 was raised for nearby Camp Sunshine a retreat for children with life-threatening illnesses and their families. Many more festivals followed in cities and communities across the country, with all funds raised donated to selected children's charities. To most effectively manage and direct growing donations and public goodwill, the company established the Life is good Kids Foundation in 2006, in time to benefit from record-breaking fundraising at the 2006 Life is good Pumpkin Festival, which also featured a Guinness World Record for the most carved, lit pumpkins in one place at one time.
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