Billed as "New England's Oldest Joke and Costume Shop," Joker's Wild is located on Route 28, across from Dental Health Concepts. There is also a second store on Route 114 in Danvers. Joker's Wild is a North Reading staple for Halloween costumes and theatrical gear; it stocks a vast array of accessories, including wigs, masks and makeup for TV, clowns and children. The store also carries jewelry, canes, leotards and more, as well as a full line of jokes and novelties. Note: There is even a separate area for grown-up humor!