Incentive Targeting, a Cambridge-based marketing platform, has recently been acquired by Google, allowing them to continue their mission of transforming couponing into a powerful tool for business growth. With their unique software and expertise, Incentive Targeting brings together supermarket chains and grocery manufacturers to drive sales and increase profitability through targeted promotional campaigns.
Through their revolutionary technology and simple tools, Incentive Targeting enables businesses to easily segment shoppers and send them highly relevant offers, while their web analytics make measuring ROI a breeze. As part of Google, Incentive Targeting is excited to be part of a company that impacts the lives of millions of people every day.
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