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Protobrand is a Boston-based company that specializes in empowering businesses with game-changing insights using behavioral science and technology. They leverage their expertise to reveal the underlying motivations that drive consumer decision making, helping businesses develop innovative products and strategic brand management. With a focus on distilling brand essence, discovering growth opportunities, and optimizing the innovation pipeline, Protobrand offers solutions that enable businesses to grow using behavioral science. Their commitment to sustainability and authenticity is evident in their blog, where they explore topics such as making sustainable products the default and elevating the authentic consumer voice with AI.Generated from the website