Coherent Path, an AI-powered content personalization engine, has been acquired by Movable Ink, a leading marketing technology company. This strategic move aims to revolutionize customer-centricity and enhance individualized marketing messages, allowing brands to prioritize their customers and drive engagement. With Coherent Path's innovative solutions, Movable Ink empowers businesses to activate their data into personalized content, ultimately accelerating marketing performance and increasing customer loyalty.
Da Vinci, an upcoming AI-powered marketing personalization engine by Movable Ink, is set to launch in 2023. This cutting-edge technology optimizes customer interactions, increasing revenue, loyalty, and lifetime value. By anticipating customer preferences and guiding them towards new products and categories, Da Vinci revolutionizes the way brands engage with their audience. In Q1 2022, Da Vinci achieved an average revenue lift of 25% across all its customers, solidifying its position as a game-changer in the marketing industry.
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