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Isurus is a market research consulting firm based in Cambridge, MA, specializing in delivering research-based insights to help companies excel in business-to-business (B2B) markets. With decades of experience and a deep understanding of complex B2B sectors such as Business Software, Healthcare, Financial Services, Education, and Manufacturing, Isurus offers effective research designs and robust insights to navigate buying processes, evaluate competitors, manage branding communications, and improve customer experience. As experts in B2B technology sectors, Isurus helps vendors navigate the ever-evolving technology markets, including cloud services, mobile, and cybersecurity threats. Their clients use research to gain an outside-in view of the marketplace, recognizing that long-term growth depends on understanding and meeting the needs of the market. With a focus on delivering high-value implications, Isurus guides their clients through key decisions and pitfalls, ensuring effective research outcomes.Generated from the website