Burchell's Jewelry is a local jeweler with a wide selection of merchandise that has won a Reader's Choice Award for best jeweler in Stoughton for the past eight years. Originally established in 1978, the current owner and master jeweler Alex Zvagin is from St. Petersburg, Russia. Clients continue to come back to Burchell's because of the relationship it has with its customers. "They trust us," says Zvagin.