Aron Greenfield has owned Brenner's Children Shop for more than three decades, and likes to advise people that his name is spelled with only one "a" because his family was too poor to afford two. The store manages to survive in the face of big-box competition by providing items that can't be found in chain stores, including scouting uniforms, christening and baptismal outfits, and high-end clothes, such as socks and tights from Trim Fit.