Applied Marketing Science conducts market research and specializes in two distinct areas of business – product and process innovation and litigation support. Its services include training and coaching, web-based concept generation, consumer research, price and trade-off analysis, global market research. Areas of legal expertise include trademark and trade dress infringement, deceptive advertising, patent infringement, class certification and antitrust. Applied Marketing Science serves clientele in a broad range of fields, including business-to-business, consumer products, energy, financial services, health and medical services and industrial products.