Beautyfirst offers more than just beauty supplies, it is a full service salon. The service menu includes hair cuts and styling, coloring, permanents, makeup, skincare, nails, massages, wedding party packages and more. Beautyfirst is conveniently located in the Festival at Riva—you can complete some errands, get your nails done and grab dinner to-go, all in one spot. Join the FirstPriority rewards club to earn discounts.