7-Eleven continues to operate its stores 24 hours a day, seven days a week, and their satisfied customers keep coming back. While providing its freshly baked pastries to accompany the fresh-brewed coffee in the morning and the mid-day Big Gulps, the chain is out to prove it's No. 1. 7- Eleven has also rolled out a new product line, 7- Select, offering a number of favorite products at reasonable prices.