Online Optimism, 1100 Saint Andrew St, New Orleans, LA 70130, US

HistoryFSC Interactive was founded as Fabre Smith & Coco in 2007 to serve an unmet need in the market. Founders Janet Fabre Smith, McKenzie Coco and Christopher Skinner recognized that many businesses needed marketing and online marketing expertise that local advertising agencies were not providing. In 2009 McKenzie took the online marketing division of the company and began FSC Interactive to focus exclusively on online strategies for businesses including paid search placement, website optimization and social media strategy. Uniquely positioned as an online marketing consultancy, FSC Interactive is led by a team of marketing professionals who have emerged as leaders in online strategy with backgrounds in traditional media, public relations and advertising. This combination of traditional experience with innovative online knowledge creates value for clients who are seeking to most effectively integrate their total marketing program with online outreach.SpecialtiesFSC Interactive is a complete online marketing and interactive strategy firm. Social media strategy is created to increase each clients exposure while engaging both current and potential customers on sites such as Facebook, Twitter, LinkedIn, Foursquare, and even Yelp . As part of a complete online strategy, FSC also builds and manages search engine marketing campaigns including paid placement management through Google Adwords, the now merged Yahoo / Bing network and on other sites offering online marketing opportunities specific to each business. Finally, FSC works with clients to assure that the messages and keywords driving visitors to their sites are finding what they need there. By performing on-site user experience reviews, optimizing client web sites to better incorporate the search terms being used to find them and a proper technical structure, FSC works to create both a search engine friendly as well as user friendly site that is tailored to each client.

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