We've just published a small-business guide to using Twitter that was written by Kermit Pattison. Below, Mr. Pattison offers 11 examples of businesses ( they're not all small businesses ) that make smart use of the micro-blogging service. You can check out the Twitter feeds individually, or you can see them compiled in one list. Spun out of university research labs or started by local entrepreneurs trying to supercharge their hometowns, business incubators are everywhere. This map puts the spotlight on 20 initiatives. Randy Crochet, chief executive officer of NakedPizza and Matt Saurage, president and chief executive officer of Community Coffee LLC, talk with Bloomberg's Betty Liu about the food industry in New Orleans. Founded in late 2006 as one small store in New Orleans in an area that flooded during hurricane Katrina, NakedPizza ( originally named World's Healthiest Pizza ) was launched as an ambitious business model that seeks to change the nutritional profile of fast food in America. Now that Naked Pizza has its federal disclosure document, the health conscious takeout pizza enterprise is going nationwide. Co-owner Randy Crochet said he and partner Jeff Leach have fielded more than 950 franchising inquiries in the past two to three weeks from people in Florida, New Jersey, New York, California, Oklahoma, Arizona. Most of your major... NakedPizza's Randy Crochet and Kraft President Johnathan Kraft on healthy pizza profits. Creating a great brand name is almost half the battle in establishing your company or your product. But getting there involves the kind of creative thinking that might be outside a small-business owner's purview. If you're having trouble, branding experts say the first step is to pinpoint your strengths. Why are you the best? And what do you deliver that's unique? Then, consider the customers whom you're targeting and what they value most, such as social responsibility, authenticity or customization. Then, think about how you can best express these principles effectively through words. Jeff Leach is one of those people who can talk about healthful eating and the mechanics of human digestion and the evils of the industrial-food supply and keep talking long after you've zoned out. This is why he decided to get into the pizza business: both because he has a lot to say and because pizza is more likely to hold your attention than, say, gluten-free or gastrointestinal system. Evan Ratliff was fluked at about 7 p.m. EDT tonight by Jeff, the owner of Naked Pizza in New Orleans. Jeff had been tipped off that Evan was in New Orleans by @vanishteam, which has been tracking Evan through some serious high-tech maneuvering, which will all be explained soon. It involves IP tracking, fem-bots, fake names and much more. Jeff Leach is one of those people who can talk about healthful eating and the mechanics of human digestion and the evils of the industrial-food supply and keep talking long after you've zoned out. This is why he decided to get into the pizza business: both because he has a lot to say and because pizza is more likely to hold your attention than, say, gluten-free or gastrointestinal system.
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