History
After an inspirational trip to Paris, life long friends and graphic design business partners, Desiree Petitbon and Juliet Holton returned to New Orleans, and in what now seems like a flight of temporary insanity, opened a lingerie boutique on world famous Magazine Street. Copying the corner boutiques seen all over Paris, Basics Underneath Fine Lingerie opened in 1998, celebrating all that is beautiful and feminine. The concept was to offer local women beautiful, quality lingerie, the favorite undergarment hat you reach for over and over, hence the name