New way to shop! New way to save! Get groceries for less! Price Less is a cost-plus grocery. Products are priced at what it costs us to get them to the shelf, and then you pay a flat 10% on top of that at checkout. The result is consistent low prices throughout all departments. Stores boast fresh meats hand cut and ground fresh every day by in-house butchers, farm fresh produce and a full assortment of top quality name brand and private brand grocery products. Select locations feature in-house bakery & deli.