LEARFIELD, through its division IMG College in Lexington, serves as the vital link between college sports live events and universities, creating value for both parties. By facilitating connections between brands and fans, IMG College enhances the overall experience of college sports events.
With a focus on unlocking opportunities for universities and venues, IMG College in Lexington plays a crucial role in elevating the visibility and engagement of college sports. Through strategic partnerships, they ensure that brands have a direct line to passionate fans, maximizing the impact of their presence at live events.
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