IMC Partnerships is a leading global brand licensing agency based in Louisville, KY, specializing in creating connections between people and brands. With a focus on strategy development, licensee prospecting, contract negotiation, and program management, they have helped generate over $6 billion in sales of new products since 1997, elevating a diverse range of brands.
Through their expertise in product licensing and brand extension deals, IMC Partnerships has worked with renowned companies, turning big ideas into reality. Their blog provides insights into the industry, discussing licensing trends, building new licensing programs, and the complexities of bringing branded products to consumers. With a commitment to continuing education, IMC Partnerships stays at the forefront of the ever-evolving licensing industry.
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