Fizziology is a data science and marketing effectiveness company based in Indianapolis, IN. They specialize in providing solutions that identify consumer preferences in terms of what they watch, buy, and listen to, as well as understanding the reasons behind these choices. Their primary research and data science expertise help build fandom by connecting brands with their target audiences through actionable insights and optimized marketing strategies.
MarketCast, a division of Fizziology, offers advertising effectiveness solutions that support the entire advertising lifecycle, from testing early advertising concepts to in-flight campaign analysis. They also provide research and insights for the entertainment industry, helping programmers, creators, and marketers fine-tune creative, identify target audiences, and optimize overall marketing campaigns. With their attribution solutions, MarketCast enables brands to track and measure the impact of their advertising across multiple platforms, ensuring it reaches the intended audience and drives desired outcomes.
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