We Are Mammoth, a Chicago-based brand that has stood the test of time since 2006, has bid farewell to its name and embraced a new identity as Kin. With a quirky and tongue-in-cheek approach, We Are Mammoth built a reputation for doing big things, from developing technology that enabled global singing events for AIDS awareness to launching two successful stand-alone businesses, Kin and DoneDone. As the company evolved under new ownership and a closer alignment of purpose and work, the decision to rebrand as Kin became necessary to unite all team members under one umbrella, offering tools to enhance the employee experience for businesses of all sizes.
Founder Craig Bryant reflects on the journey of We Are Mammoth, expressing gratitude to clients, employees, and fellow entrepreneurs for their support and contributions. While bidding farewell to the We Are Mammoth name, Bryant looks forward to the future and mission of Kin, which encompasses both the flagship product, KinHR.com, and the enterprise workplace consulting team. With a focus on improving the employee experience, Kin aims to make a positive impact on organizations ranging from Fortune 500 companies to small craft breweries.
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