Tru Fragrance is a leading partner for retailers and a residency for founders in the fragrance, beauty, and wellness space, guiding them from their early stages to becoming iconic brands. With a wealth of experience and expertise, Tru Fragrance collaborates closely with retailers to bring exclusive and compelling product offerings to life, establishing profitable business models and securing a loyal consumer base.
For emerging brands and tastemakers entering the fragrance beauty industry, Tru Fragrance provides comprehensive support across all aspects, from sales and marketing to supply chain management and financial modeling, with the aim of helping them scale their businesses. With an in-house team of innovative product developers, sourcing experts, and creative minds, Tru Fragrance stays ahead of global trends, bringing fresh ideas and future-forward concepts to life through direct-to-consumer distribution and strategic retail partnerships.
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