The Sapp Family of Beverly has owned this local staple ice-cream stop since 1926, still in its original hot-pink building. The staple, of course, is the Rainbow Cone: five flavors of colorful ice cream (chocolate, strawberry, Palmer House, pistachio and orange sherbet) in one cone. The parlor also sells milkshakes and ice cream cakes, as well as 15 varieties of ice cream. Picnic tables are located under a canopy behind the business.