Minimal is an award-winning design and engineering firm based in Chicago, IL, with nearly two decades of experience in creating innovative products, building meaningful brands, and delivering game-changing experiences. Their expertise spans design, engineering, branding, visualization, strategy, and business innovation, offering a comprehensive approach from insight to realization.
With a diverse portfolio showcasing projects such as the Theragun product family, Bang and Olufsen Beoplay H95, and Cresco Labs, Minimal is known for their ability to bring brands to life through product design, branding, messaging, and strategic development. Their commitment to delivering impactful solutions is evident in their work across various industries, from technology and healthcare to consumer goods and beyond.
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