Luehrs' Ideal Rides Inc is a family-owned carnival company based in Collinsville, IL. Founded in 1957 by Hub and Winnie Luehrs, the company has been passed down through four generations and is currently owned by the Schoendienst and Clair families. With a focus on being the best rather than the biggest, Luehrs' Ideal Rides offers a variety of thrilling rides and concessions, maintaining the ideals and standards set by its founders.
Under the leadership of President Andrew F. Schoendienst and Vice President Joseph L. Clair, the company continues to strive for excellence in the mobile amusement industry. Secretary Jean A. Clair and Treasurer Lorelei L. Schoendienst bring their expertise and experience to the company, ensuring its success. With Kristin Clair as the Marketing and Human Resources Director, Luehrs' Ideal Rides also embraces modern strategies, managing employment, marketing, and social media. With a strong family atmosphere and a commitment to providing exceptional experiences, Luehrs' Ideal Rides is a trusted name in the carnival industry.
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