Genesco Sports Enterprises is a Chicago-based company specializing in sports marketing and sponsorship. They help their clients drive brand awareness and increase brand equity by leveraging sports properties in their marketing mix, both on a national and local level. With a focus on building emotional connections and enhancing corporate culture, Genesco Sports Enterprises offers a range of capabilities including corporate consulting, efficient negotiations, research insights, event activation hospitality, Hispanic marketing, digital content development, and talent procurement.
With their expertise in negotiating contracts and their extensive consumer and marketplace intelligence, Genesco Sports Enterprises develops and executes fresh brand strategies that break through to consumers and deliver results. They create engaging footprints at consumer destinations, leverage marquee events to entertain key customers, and connect brands to marketing platforms that emotionally resonate with Hispanic consumers. Through their innovative social engagement platforms and strategic partnerships with iconic athletes, coaches, and sports broadcasters, Genesco Sports Enterprises helps their clients unlock value and achieve their business objectives.
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