History
Fira was born in 2011 out of a love for fashion and helping customers find current fashion trends that help them look their best without breaking the bank. Fira humbly began as a traveling boutique, where owner Anna Ragle would set up shop in the living rooms of central Illinois home parties and Sorority events. Fira's first boutique opened two years later in Champaign-Urbana, IL. Anna solely hand picks all the styles Fira sells using a combination of her own style and appealing to a broad range of ages. She likes to push the envelope of unique new trends with a mixture of classic, never out of style pieces. Anna comes from a town and family rich in Swedish heritage. With family names of Larson and Anderson, they're proud of their small town and Swedish family traditions. It's no coincidence Fira is a Swedish term meaning, 'to celebrate'. Fira celebrates style every day!
Specialties
Fira is a Women's Online Clothing Boutique that specializes in fashion forward, yet affordable clothing + accessories with a unique personalized shopping experience. Our mission is to help women look and feel their best with inspired looks that set her apart, while providing a modern and innovative shopping experience with an old-school approach to customer service. Fira removes the barriers to fashionable clothing for all by merging an old school feel to service with today's modern digital platforms to create a world-class shopping experience for stylish women of all types seeking effortless, elevated, everyday styles. Fira brings it's love for fun, easy fashion with a Cadillac shopping experience detailed to you!