Don't Jump To Communications: Role of Brand Strategy in Higher Ed Marketing, 303 E Ohio St, Chicago, IL 60611, US

Founded in 1980, Liska+Associates is a brand and communication design firm specializing in providing specific brand strategies, including identifications, print, Web and advertising branding services. The company assists its clients in building awareness of their products and services through strategic, appropriate communication tools. Liska+Asscociates' proprietary creative process gives it the flexibility to solve challenges for clients in any industry. Liska's proprietary process supplies the structure necessary for logical and measurable creative projects. Clearly set benchmarks within the process equip the company to create rapid prototypes and design solutions. Liska uses analytical methods to evaluate abstract issues such as color and typography and to determine which design direction will best meet a client's goals. The company s focus on branding shapes both its process and approach to design. Liska+Associates has offices in New York and Chicago

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