Tragon Corporation is a firm that provides customized marketing research and consultation. It specializes in sensory evaluation, or the manner in which consumers perceive products. The company also offers sales of its proprietary Digitizer Data Entry System and Interactive QDA software. The software is used for internal processing of research information. Tragon Corporation performs research through acceptance and preference testing, category assessments and reviews, segmentation research, home placement and extended use, focus groups, direct interviews, concept screening, immersion research, substantiation of advertising claims, studies of experimental design and on-site testing. The company also provides workshops that explore various aspects of sensory and market research. The workshops are open to the public. Tragon Corporation maintains office locations in Buffalo Grove, Ill., and Le Bourget du Lac, France. The company is headquartered in Redwood City, Calif.
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