Dealer Product Services, also known as DPS, provides a range of marketing solutions. Founded in 1999, it specializes in database management and marketing services. The company also uses customer retention management techniques. Dealer Product Services has a partnership with IntegraLink. In addition, it serves more than 1,000 franchised automotive retailers in the automotive retail sector. The company works with original equipment manufacturers and retail partners. Dealer Product Services has LifeCycle Management, which is an integrated consumer communication solution.
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