History
2.0 heads is a consultancy that believes in the power of data. Data can describe, persuade, measure, and enlighten. Anything made, any task performed, indeed virtually any activity or behavior can be expressed in numbers. Not so long ago, data was the province of the largest companies. Gathering data was difficult, storing it expensive and productively using it virtually impossible without specialized help. However, with the advent of cloud-based CRMs, Google Analytics and the ubiquity of digital markers, data is everywhere and the tools to make sense of it available to everyone. 2.0heads was created to help SMB's harness the power of data streams to improve sales, understand customer behavior, measure the effectiveness of Social Media and to value and ultimately scale your business profitably and efficiently.
Specialties
2.0heads brings an integrated approach and decades of sales and marketing experience to the challenge of finding and keeping your next customer. You bring the business offer. We bring the insight, ideas and technical know-how to generate new clients. WHAT WE DO IS 2.0 MARKETING We design content marketing strategies to make your site attractive to search engines. We use our business intelligence to make sure that we crush the competition. We do testing to confirm that we're always delivering better, measurable results. WHAT WE DO IS 2.0 ANALYTICS 2.0heads believes that virtually any activity - online and offline - can be measured. There are always Key Performance Indicators (KPI's) at each step of the sales funnel that predict the likelihood of success - or failure. Our practice is to select and install the right measurement tools on the right variables so that you'll know how your marketing dollars have and will continue to perform. WHAT WE DO IS 2.0 DESIGN Great design organizes, emphasizes and guides a user through your content. Done well, design helps to tell your story in a more meaningful and memorable way. WHAT WE DO IS 2.0 SEO While some think that Search Optimization is dead, 2.0heads believes that reaching out to those researching products or services will always be important. We don't look at SEO as a game or contest. We're successful not because we're crafty, but rather because we focus on the fundamentals - satisfying the needs of those who want answers.