Booth Creek Resorts, a business management company founded in 1996 by George N. Gillett Jr. and Jeffrey Joyce, specializes in ski resort operations and administration, as well as advertising and marketing for the resorts it owns.
The company currently owns Sierra-at-Tahoe Snowsports Resort in Lake Tahoe, California, operating under a long-term lease agreement with real estate investment trust CNL Lifestyle Properties, bringing a wealth of knowledge and experience to the winter sports industry.
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