The Attorney General's Consumer Protection Division in Boise, ID is responsible for enforcing consumer laws and protecting consumers, businesses, and the marketplace from unfair or deceptive practices. They fulfill their duties through public education, dispute resolution, and enforcement of consumer-related laws and rules, including Idaho's Consumer Protection Act, Competition Act, Telephone Solicitation Act, and Charitable Solicitation Act.
In addition, the division is also involved in enforcing Idaho's Master Settlement Agreement (MSA) with the tobacco industry, which includes the Tobacco Master Settlement Agreement Act, Tobacco Master Settlement Agreement Complementary Act, and Prevention of Minors Access to Tobacco Act. These acts promote public health and safeguard the state's fiscal soundness.
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