Parks Associates, based in Honolulu, HI, is a leading market research company specializing in IoT residential products and consumer perceptions. With over 35 years of experience, they offer industry analysis, market intelligence, research reports, events, resources, and consulting services to assist businesses in making strategic decisions in the connected home market.
Their expertise spans across smart home products and services, consumer electronics and entertainment, broadband and mobility, connected health and wellness, and more. Through interviews, quantitative and qualitative consumer research, and trend analysis, Parks Associates helps companies navigate the rapidly evolving technology landscape to stay competitive in the industry.
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