Hawaii Tourism Japan (HTJ) is a contracted brand marketing and management services company in Japan, working closely with the Hawaii Tourism Authority (HTA). With a focus on engaging target audiences and driving visitors to the Hawaiian Islands, HTJ aims to promote Hawaii's unique brand story, showcasing its cultural richness, local community, and natural beauty, while leveraging its expansive networks to create new initiatives that support regenerative tourism and contribute to Hawaii's economic recovery and community well-being.
Through strategic partnerships and co-op programs, HTJ actively maintains a robust market presence in Japan, targeting mindful and high-value travelers in specific geographic regions to raise the quality of visitors to the state. With a goal of inspiring and driving bookings to Hawaii, HTJ's efforts contribute to the overall growth and sustainability of Hawaii's tourism industry.
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