Vilore is a national food distributor that specializes in importing, marketing and distributing leading Hispanic brands in North America. Brands carried by Vilore include La Costeña, Jumex, Choco Milk, Cal-C-Tose, Con-Gelli, Benedik, Ya´sta and Mi Cocina. Vilore sponsors the annual La Costeña Feel the Heat Jalapeño Eating Challenge Tour.