Established in 1985, Spectrum Services provides a range of research and analysis services that enables companies to manage business relationships. It specializes in design, development, execution and analysis of market research projects. The company conducts various surveys to study customer satisfaction, retention and loyalty, consumer buying trends, crisis management, advertising effectiveness, public opinion and political polling. It offers services for the financial, media, retail and medical industries, as well as the political groups. Spectrum Services research, direct mail and online surveys provide problem solving information and opportunities to increase profitability and prevent problems. The company s telephone surveys offers information to consistently monitor the attitudes, beliefs and perceptions of client s customers. Spectrum Services is located in Norcross, Ga.
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