Special T Works is a family-owned business located in Columbus, GA. With a wide range of promotional products and customizable items, they aim to help businesses create memorable experiences and build meaningful connections with their target audience. Their content marketing strategies focus on triggering emotion and credibility, sparking relatability and making connections, and ultimately, driving action and conversion. Special T Works also recognizes the benefits and potential challenges of working with family, emphasizing trust, quick decision-making, and the opportunity to build a family legacy. However, they also address potential issues such as blurring the line of leadership hierarchy and mixing business and personal lives.
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