Conceived in 2004, Redbox is a subsidiary of Coinstar. It uses interactive kiosks located on the premises of various establishments throughout the U.S., South America, Europe and Australia to rent DVDs. This particular Redbox is located at Kroger on Commerce Drive. Customers can either visit the Redbox to rent a movie or they can reserve a movie online and then retrieve it. DVDs can be returned at any Redbox location. Only credit cards are accepted.