Love to Ride in Alpharetta, GA is a pioneering online platform and app that effectively promotes cycling and encourages behavior change through local engagement and human interaction. Their innovative approach has led to impressive statistics, with a significant number of non-cyclists starting to ride weekly and many non-commuting cyclists now cycling to work regularly.
Utilizing behavior change theory, Love to Ride gathers key information about participants to provide targeted support in overcoming barriers to cycling. With a focus on reinforcing positive behavior, setting goals, and offering incentives, Love to Ride goes beyond just a website, engaging real people and local communities to create a supportive environment for cycling enthusiasts of all levels.
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