LITE Consulting is a renowned automotive sales training company based in Atlanta, GA. Led by Jonathan Dawson, the founder and president, their unique approach, known as Sellchology, focuses on teaching salespeople and managers the psychology behind effective selling. With over 14 years of experience in the industry, LITE Consulting has a proven track record of helping sales teams increase sales and profits through their fresh and practical training content.
By understanding the principles and strategies of selling, LITE Consulting empowers individuals to adapt techniques to their own selling style, making them more motivated and successful. With a fun and engaging training style, Jonathan Dawson ensures that his clients learn effective selling and marketing strategies in an educational environment. With a mission to save the world, one salesperson at a time, LITE Consulting is dedicated to transforming the automotive sales industry.
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