The Collegiate Licensing Company is a trademark licensing and marketing company, which assists collegiate institutions in protecting, managing and developing their brands. Founded in 1981, the company is represents more than 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the National Collegiate Athletic Association. Headquartered in Atlanta, it offers a variety of services, including brand protection, management and development. The company s brand protection services include trademark enforcement, hologram labeling and labor code compliance. Its sister company, CLC International, represents the worldwide licensing rights for more than 40 colleges and universities.
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