The Beauty Becomes You Foundation (BBYF) is a nonprofit organization based in Norcross, GA, dedicated to changing the way society perceives and values senior adults. Through their holistic approach, BBYF provides aesthetic health products and professional services to seniors, including skin care, nail care, hair care, and massage therapy, all delivered by volunteer licensed cosmeticians and aesthetic professionals.
Founded by Alison O'Neil, a highly experienced practitioner in medical esthetics and aesthetic rehabilitation, BBYF aims to preserve the dignity and self-respect of senior adults by addressing their specialized grooming needs. With a mission to promote a culture of esteem and generate respect for seniors, BBYF believes that seniors are national treasures and strives to help them feel beautiful, thrive, and age gracefully.
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