Zing Digital

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Sarasota, FL 34238

ZING Strategy, founded by Lisa Archer, specializes in transforming HR from a transactional function into a strategic powerhouse that drives business growth. The company assists organizations in establishing clear, long-term HR and organizational strategies that are aligned with their overarching business goals, enabling them to attract, engage, and retain top talent.

With a proven methodology, ZING helps businesses develop 3-5 year strategic roadmaps that prioritize employee accountability and engagement, ultimately contributing to increased revenue. Combining over 15 years of HR leadership with extensive experience in customer service and hospitality, Lisa Archer offers trusted leadership and a coaching mindset to empower organizations for long-term success.

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