Marketing for Change Co. is a research and creative agency based in Orlando, FL, specializing in applying behavioral science to drive behavior change in various causes and industries. With nearly two decades of experience, they have developed a unique approach that combines insights, tools, and campaigns to spark real change in areas such as public health, environmental sustainability, equity, and advocacy. Their integrated campaigns have been recognized with awards and featured in textbooks and peer-reviewed journals.
Using their proprietary Behavioral Determinants Framework, Marketing for Change Co. reframes issues to tap into the audience's wants and needs, rather than trying to convince them to change their beliefs. Their team of researchers and creatives work together to uncover actionable insights and design interventions that produce measurable behavioral results. From consumer research and campaign design to branding, user testing, and campaign execution, they offer a comprehensive range of services to help organizations make a meaningful impact.
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