Baby Boot Camp is a stroller fitness program designed by CEO and founder Kristen Horler. Here, women who want to stay fit during and after their pregnancies can exercise safely and in a supportive environment. When Horler's first baby was born in 2001 and she was unable to find a suitable fitness program, she designed a stroller fitness program for herself and other mothers, now franchised and called Baby Boot Camp. Prices are reasonable and mothers can develop a sense of community and obtain resources here.