Empathy First Media, US

HistoryAfter working in corporate marketing for over a decade, Coleen's goal was to provide integrated marketing communications campaigns for a diverse clientele base. Working closely with manufacturers, distributors, retailers, non-profits and professional service companies, Marketing Matters has created countless successful product and program launches, trade campaigns, events and public relations strategies that have garnered nationwide exposure and a dynamic market presence for each of its clients. Marketing Matters was honored as a top PR Firm by the South Florida Business Journal in 2011-2015 and wins awards nearly every year for its client work.SpecialtiesMarketing Matters is an agency that works exclusively with small and medium-sized tech firms. For the past 22 years, we've been the choice for companies like Bose and Sharp to launch new technology. We've helped take a technology startup company to $200 million dollars in sales in seven years. And, we've won 62 design and publishing awards for the work we've done. One of the biggest challenges high-tech firms face is that they spend millions of dollars to create jaw-dropping, life-changing, technology marvels then face a huge disconnect marketing these tech features for the benefit of the customer. The effect of this is that they have lost their launch investment then have a huge amount of unsold product inventory. We solve this problem through the Marketing Matters' TWD system where we maximize media exposure by eliminating the gap between what the engineers created and what the customer wants. If you speak with our customers, they will tell you that our passion, drive, creativity, and relentless follow-up creates the buzz and publicity that moves products off the shelf.